Online Presence for Your Business

Online Presence

Did you know that the top three ways your website is located is through 1. Organic Search, 2. Other (Content/Email/Referrals) and 3. Social Media?

Therefore, it is very important to maintain and promote these. Why are these important? Because more traffic results in more leads and more leads result in more sales and more sales result in more income for your business. Let’s be honest, what business doesn’t want more income? More income allows you to do so many things with your business, whether it is growing your business, or improving your business, or rewarding your employees for a job well done. There is always a great reason if not many great reasons to want to continue to improve your business. So, let’s dive into these a little further.

Organic Search is when your website excels at organic search engine optimization.

“Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages.” Organic Search is located through a search engine using a keyword that is also reflected in your website. This method focuses primarily on keywords, so it is of the upmost importance that your website has as many keywords as possible, related to your industry, throughout the entire content of your website, as well as in the headers, footers and any sub text. Another great way to master Organic Search is to be sure to focus on your link building. Why is this so important to your business, you might ask? Organic Search Engine Optimization is really important because sources show that 75% of searchers only look at the first page of a search engine’s results. Therefore, is very important for your business to be listed on that first page, otherwise your business will be missing out on so many sales opportunities.

The next largest source of internet traffic that drives users to your website is through content, emails and referrals. Content is very important to drive traffic to your business website, not only content in general but content that is also current and relevant. In addition to your website’s content, another great way to drive users to your site is to continually generate new and exciting blog posts. Blog posts are also helpful because you can direct traffic from your social media platforms to your website. Emails are important as well. These could very from sending general emails, to newsletter emails, to email campaigns. This is an important way to keep in touch with your customer base, and your potential customer base. Referrals are the other way that users access your website. “Referral traffic describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.” These compiled together are the second largest source of traffic to your website.

On Facebook alone, there are 1.82 billion users active every day

The third largest driver of traffic to your business website is Social Media. On Facebook alone, there are 1.82 billion users active every day. Instagram has 500 million active daily users and 2 billion users log into YouTube every month, watching over a billion hours of video every day. With so many active users of these social media platforms, if you are not currently using them to your business’ advantage, you are leaving sales revenue on the table. Not only is it important to have a good social presence across the major social media platforms, it is also important to continually organically post for your business as well as invest in paid ads on social media. When your company does any kind of post, be sure to link back to your website as well. This will help with your referrals to your website, it also helps to create a strong social media profile for your business. “Social media sites are some of the most valuable sources of referral traffic today. Studies show that up to 89% of marketers see social media generating more exposure for their company. Additionally, efforts on Facebook, LinkedIn, Twitter, Instagram and more helped to increase traffic for 75% of organizations. Every time you share a piece of content on social media, you have the opportunity to build your follower relationships, improve your SEO and create an opportunity to send referral traffic to your website. To take full advantage of referral traffic through social media, businesses need to engage with their audience and build relationships on each of their networks.” Paid ads on social media platforms are also a great tool if you would like to speed up the process to increase your leads and turn your leads into sales. Because there is such a large amount of users on social media every day, your ads will be seen and responded to, and your cost per lead is usually kept minimal in comparison to other ways of advertising. One of the awesome keys to social media ads, specifically Facebook leads, is that you are able to gather contact information for people who are interested in learning more about your products or services. This can make a huge impact on your conversion rate, because you are able to follow up with specific people who have already expressed their interest. If this sounds good, but you don’t have time, or aren’t sure how to do this, please let us know. This is one of the services we take care of for our clients. 

With these three key areas in implemented, traffic to your company’s website will increase, this results in more leads, and ultimately more sales for your business. We are passionate about helping you and your business thrive! We hope that this has helped give you some insight for things you could do to help your business. If you would like more details about this, please feel free to reach out to us. We would be happy to answer any questions you may have. If this sounds good, but you don’t have time, or aren’t sure how to do this, please let us know. This is one of the services we take care of for our clients, and we would be happy to talk further with you!

 

Thank you so much for taking the time today to learn with us! Increasing your business’ sales is our passion. We love to help our clients learn how they can take their business to the next level and thrive in their area! We hope you have a wonderful day and enjoy celebrating this Holiday Season!

Sincerely, 

Sarah and Faith

Sources:

https://searchengineland.com/study-organic-search-drives-51-traffic-social-5-202063#:~:text=According%20to%20the%20study%2C%20organic,organic%20search%20across%20all%20sites.

https://www.webfx.com/internet-marketing/organic-seo.html#:~:text=Organic%20SEO%20is%20an%20online,unpaid%20search%20engine%20results%20pages.

https://sproutsocial.com/glossary/referral-traffic/

https://www.statista.com/statistics/346167/facebook-global-dau/#:~:text=During%20the%20third%20quarter%20of,percent%20of%20monthly%20active%20users.&text=With%20over%202.7%20billion%20monthly,most%20popular%20social%20network%20worldwide.

https://adespresso.com/blog/instagram-statistics/#:~:text=There%20are%20nearly%20500%20million,users%20on%20Stories%20alone%2C%20too.

https://www.youtube.com/intl/en-GB/about/press/#:~:text=Over%202%20billion%20logged%2Din,in%20more%20than%20100%20countries.

Digital Marketing

Digital Marketing Explained

What is Digital Marketing?

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital Marketing has evolved over the years, and as use of the internet has become more prominent, its importance has increased. The internet is like a main highway with billboards all along it. However, instead of trying to target everyone who travels the highway, the internet allows us to locate who specifically is our best target audience and market specifically to them.

“Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers” – Investopedia 

Why should I care?

Why should you care about digital marketing for your business? Digital marketing is becoming increasingly more important since the use of the internet as a main source of data research is on the rise. 

Ten years ago, when looking for a phone number to call a company we would have referenced our phone book’s yellow pages.

Now however, phone books, if you are able to even find any recently, are super small and not very useful. Now days most people use the internet to look up a company’s contact information. Or if they are looking to buy something, they will use the internet to research which is the best fit for them.

Research shows that “as of 2020, more than half of the global population is connected to the internet, and while some regions still lack the infrastructure that is needed to provide sufficient online coverage, others are seeing internet penetration rates of close to 100 percent. Among the largest online markets in the world, the United States ranks third with over 313 million active internet users nationwide” (Statista). Therefore, with so many people and businesses using the internet, it is a great means for reaching potential clients and turning them into real clients. Because of the high rate of use with the internet, if you know how to optimize it, digital marketing will be highly in your businesses favor.

How does it impact my business?

Digital marketing is everywhere we turn today. Digital marketing could be a huge impact upon your business. Instead of treating your company’s marketing with the same old approach, “some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing” (Investopedia). Ultimately, the goal of digital marketing is to help you narrow down your audience, so that you are reaching directly to people who are most likely to have an interest in your business, this should help to increase the leads your company receives and as a result, increase your sales.

The goal of digital marketing is to help you narrow down your audience, so that you are reaching directly to people who are most likely to have an interest in your business.

How do I master this in my own business?

There are many factors that go into mastering digital marketing in your own business, they are all very beneficial to you, and worth the effort. Some of these different factors involved in digital marketing are organic search engine optimization for your website. This is often completed by being sure to include the top keywords in your website content, headers, image alt tags, meta tags, and footers. The purpose of this is to allow your company to rank high when a search is completed. You can also hire a company to manage your search engine optimization for your business. This confirms that your company’s information is accurate across the web.

Posting on social media is another way to use digital marketing to your benefit. When posting on social media, we recommend using keywords for best results. Check out the possibility of purchasing social media ads for your target audience or purchasing pay per click ads to increase traffic to your website. But for pay per click ads, make sure you have a good traffic funnel, such as a website landing page, so that your leads turn into real sales.

Blogging for your site on a regular basis and sharing those posts on social media or through your email list is another effective way to digital market. Sending out email ads to your target audience will also help expand knowledge about your company.

Reputation management is another important aspect of digital marketing. Your reputation is built in many ways, but one of the primary ways is when a review is left for any future customers. When you do business for your customers be sure to have them submit a review of your business, in order to help build your reputation and online ranking.

We will go into each of these areas of digital marketing in the future so be sure to stay tuned to your weekly newsletters for more information! Our passion is to help you grow and expand your business to help you be the best. If you have questions, please feel free to reach out to us at any time with any questions or comments you might have. We really enjoy hearing from you!

Sources:

https://www.investopedia.com/terms/d/digital-marketing.asp
https://www.statista.com/topics/2237/internet-usage-in-the-united-states/