Digital Marketing Explained

What is Digital Marketing?

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital Marketing has evolved over the years, and as use of the internet has become more prominent, its importance has increased. The internet is like a main highway with billboards all along it. However, instead of trying to target everyone who travels the highway, the internet allows us to locate who specifically is our best target audience and market specifically to them.

“Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers” – Investopedia 

Why should I care?

Why should you care about digital marketing for your business? Digital marketing is becoming increasingly more important since the use of the internet as a main source of data research is on the rise. 

Ten years ago, when looking for a phone number to call a company we would have referenced our phone book’s yellow pages.

Now however, phone books, if you are able to even find any recently, are super small and not very useful. Now days most people use the internet to look up a company’s contact information. Or if they are looking to buy something, they will use the internet to research which is the best fit for them.

Research shows that “as of 2020, more than half of the global population is connected to the internet, and while some regions still lack the infrastructure that is needed to provide sufficient online coverage, others are seeing internet penetration rates of close to 100 percent. Among the largest online markets in the world, the United States ranks third with over 313 million active internet users nationwide” (Statista). Therefore, with so many people and businesses using the internet, it is a great means for reaching potential clients and turning them into real clients. Because of the high rate of use with the internet, if you know how to optimize it, digital marketing will be highly in your businesses favor.

How does it impact my business?

Digital marketing is everywhere we turn today. Digital marketing could be a huge impact upon your business. Instead of treating your company’s marketing with the same old approach, “some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing” (Investopedia). Ultimately, the goal of digital marketing is to help you narrow down your audience, so that you are reaching directly to people who are most likely to have an interest in your business, this should help to increase the leads your company receives and as a result, increase your sales.

The goal of digital marketing is to help you narrow down your audience, so that you are reaching directly to people who are most likely to have an interest in your business.

How do I master this in my own business?

There are many factors that go into mastering digital marketing in your own business, they are all very beneficial to you, and worth the effort. Some of these different factors involved in digital marketing are organic search engine optimization for your website. This is often completed by being sure to include the top keywords in your website content, headers, image alt tags, meta tags, and footers. The purpose of this is to allow your company to rank high when a search is completed. You can also hire a company to manage your search engine optimization for your business. This confirms that your company’s information is accurate across the web.

Posting on social media is another way to use digital marketing to your benefit. When posting on social media, we recommend using keywords for best results. Check out the possibility of purchasing social media ads for your target audience or purchasing pay per click ads to increase traffic to your website. But for pay per click ads, make sure you have a good traffic funnel, such as a website landing page, so that your leads turn into real sales.

Blogging for your site on a regular basis and sharing those posts on social media or through your email list is another effective way to digital market. Sending out email ads to your target audience will also help expand knowledge about your company.

Reputation management is another important aspect of digital marketing. Your reputation is built in many ways, but one of the primary ways is when a review is left for any future customers. When you do business for your customers be sure to have them submit a review of your business, in order to help build your reputation and online ranking.

We will go into each of these areas of digital marketing in the future so be sure to stay tuned to your weekly newsletters for more information! Our passion is to help you grow and expand your business to help you be the best. If you have questions, please feel free to reach out to us at any time with any questions or comments you might have. We really enjoy hearing from you!

Sources:

https://www.investopedia.com/terms/d/digital-marketing.asp
https://www.statista.com/topics/2237/internet-usage-in-the-united-states/